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UnChurn will help companies identify reasons for churn, build decision
models to help improve top line and bottom line by minimizing churn. |
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Customer churn is increasingly becoming a cause for concern to telecom operators
worldwide. In the Indian context, specifically, the recent introduction of Mobile
Number Portability (MNP) has acted as a catalyst, increasing the churn exponentially
and further impacting the top line and the bottom line of operators.
While doling out incentives and trying to one-up the competition with a one-size-fits-all
kind of offerings may appear to be a way out to contain the churn, this is unscientific,
and more of a knee-jerk reaction. The cost-effective and efficient way of containing
churn is to be able to understand why each customer is churning out so that campaigns
can be customized to specific groups based on their value and the reason for churn.
To know more about the solution please click the downloads
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State of the Industry |
- Average telecom churn of 3- 3.5% per month in India
- Telecom operators face two types of financial loss when a customer churns
- Loss of revenue
- Loss of investment done in acquiring the customer
- It costs an average of 5-7% of ARPU to acquire a new customer
- Indian telecom operators will lose more than INR 6000 cr due to churn this
year
- Worldwide telecom operators are expected to incur at least 5 times the losses of
their Indian counterparts
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